Metadata-Version: 2.1
Name: pysimmmulator
Version: 0.2.0
Summary: Python package for generating MMM (Marketing Mix Model) input data
Author-email: Ryan Duecker <ryan.duecker@yahoo.com>
License: YEAR: 2024
        COPYRIGHT HOLDER:  Ryan Duecker
Keywords: Marketing,Media,Model,MMM,Simulate,SiMMMulator
Classifier: Programming Language :: Python :: 3
Classifier: License :: OSI Approved :: MIT License
Classifier: Operating System :: OS Independent
Requires-Python: >=3.8
Description-Content-Type: text/markdown
Provides-Extra: testing
Provides-Extra: linting
Provides-Extra: dev
License-File: LICENSE

# PySiMMMulator
PySiMMMulator is an open source Python adaption of the R-package [siMMMulator](https://github.com/facebookexperimental/siMMMulator), which allows users to generate simulated data to use in testing Marketing Mix Models (MMMs).
While this package cointains a full pipeline for data generation (configurable via .conf file) it can also be utilized in parts to generate select portions of MMM input data (ie campaign/channel spend)
